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Project: Solaris Parq, Dutamas, Kuala Lumpur
Client: UEM Sunrise
This upscale mixed development revolves around a 2-acre park. Cleverly branded as the heart of imagination, the park creates endless lifestyle choices while connecting residences, commercial and retail highlights. It is positioned as ‘urban living reimagined’, a creative campaign illustrated with imaginative colors.
This master brand strategy was instrumental in launching the first premium residence. The property won 3 APPA awards for architectural design and marketing/branding work.
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