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Project: PICC Penang
Client: Hunza Group

PICC is a visionary global hub marketed with a cutting-edge master branding. This mixed development was lauded as the epicentre of Penang for smart, green and integrated lifestyles. The brand was created for an international reach, positioned as a regional hotspot for living, hospitality, medical and commercial trends. The master branding initiated the launch of Muze, its first residential offering.

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